Rice-cake soup is one of the best-known Korean foods. It is the most typical food eaten on a new year`s day, but is eaten on ordinary days also. It doesn`t only look nice but good for health, too.
Ingredients:
sliced rice cake, beef brisket, garlic, fish sauce, green onion, eggs, laver (dried sea plant), sesame oil, black ground pepper.
Method :
Kimchi is a staple of Korean life and many people include it in their meals three times a day. You can eat it by itself, or use it in so many different Korean recipes.
................. Sikhye is a traditional Korean beverage made with barley malt powder (yeotkiereum: 엿기름), and rice. The taste is sweet and cold, with its own particular subtle flavor coming from barley malt.
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E
◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
· Reduction rate of rice consumption was
-0.13% in 1970s, -1.0% in 1980s,
-2.6% since 1990s
· Rice consumption in farm region(127.6kg) was 1.7 times larger than urban region(73.3kg) in 2007
· Rice consumption per a day is 0.35kg in farm region and 0.28kg in urban region
Comparing rice consumption by market through out the ages, twenties occupy the largest proportion of rice consumptio
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
So, we need to identify the source of this phenomenon by using age consumption analysis. Meanings of age consumption analysis are like these
First, by comparing the age of rice consumption expenditures we can recognize generational differences in favor of rice.
Second, we may get how each generation response to generational changes by tracking the long-term changes in rice consumption.
5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
Korean Cuisine Korean food, mostly based on rice, noodles, tofu, vegetables, and various meats, include number of side dishes (banchan) that accompany steam-cooked short-grain rice. Kimchi which is a fermented, spicy vegetable dish is usually served at every meal. Common Korean dishes include: Bibim guksu
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